JOB REQUIREMENTS
It is a work/job requirement for medical and associated professions.

MARKETABILITY
It makes the applicant more "sellable" when applying for positions involving children.

SELF-EMPOWERMENT
It is self empowering, enabling parents to deal with childhood in a calmer, more effective manner.

EMERGENCIES
Anyone dealing with the general public should be able to assist in an emergency: Beauty & Massage therapist, General Practitioners, Homeopath, Personal Trainer, Waitresses, Child Minders, Sports Coaches/Trainers, Teachers, Physio- and Occupational Therapists, Pharmacists, Care givers in hospitals/rehabilitation/old age home, Au Pairs, the list is endless.

LEGISLATION
It is a requirement by South African Law that there are a certain number of trained people within the workplace to deal with emergencies.

MEDICAL CONDITION
Anyone with a medical condition as well as associated family, friends and colleagues should know how to deal with the specific condition should there be an emergency. Eg: Heart conditions, high blood pressure, diabetics, epileptics, life-threatening allergies.

SELF PRESERVATION
It saves lives, and that life could be yours!

MEMORIES
You will never forget the first time you save a life, or the first time you don't!